Ajoure – lingerie online store

online store with premium lingerie

As part of this project, it was the creation of a brand for the newly established premium lingerie store. Both the idea for the name and the design of the logotype are our work. We were looking for something that could distinguish the brand by giving it exclusivity and at the same time be remembered well. Ajoure means openwork from French and is often associated with mesh, lace, and these are often elements of elegant and sexy lingerie.

The combination of gold and black letters in the logotype and an unusual font gave the brand a prestigious overtone. The supporting color is the subdued color of red wine, which emphasizes the color of the skin – its task was to warm the brand image.

The final element was to build a professional online store, thanks to which the client could sell her products. The scope of our work included building an unconventional design, connecting payments, invoicing and courier systems.


SCOPE OF WORK: naming | logo design | business card design | online shop


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